lou: look at the swing states, looking at rasmussen, romney ahead in virginia and in ohio, romney a point behind the president where there was a significant lead, as you know, for the president. this is having some influence early. is it likely to be more profound as days go on? >> well, in all likelihood, this will build itself in for three or four more days here. there could be a lengthened -- and then the vice presidential debate that i suspect ryan takes care of biden in good form, but not much impact on the polls, and then the polls will be influenced by the debate the week following. let me say something about ohio. you put it in an interesting subject there. president obama's campaign said for weeks ohio's comfortably put away, ten points. american cross roads, which i don't head, just a supporter of it, i raise money for it, mu american cross roads' polling before the debate showed the state a two point margin for obama before the debate. if the state is comfortably put away, why is the obama campaign next week increasing its buy in ohio by 50%? you don't add a lot of money, a lot